Genre Charateristics

Andrew Goodwins Music Video Theory

I have chosen the song Deuces by Chris Brown featuring Tyga & Kevin McCall

1. The video for this song is filmed in a derelict area near where trains used to go by. All three artists are black which conforms to the stereotype of RnB. One of the artists in the video, Tyga is wearing sun glasses  and a baseball cap which is normally worn by artists of this genre. The setting used has graffiti on the wall showing it is a more ghetto area. There is a woman who is barely wearing any clothes, walking in slow motion. There is also a flash car in the video were they are sitting on it. These are all typical characteristics this genre.

2. There is hardly a relationship between the lyrics and visuals. The only relationship between the lyrics and visuals is that when they are singing or rapping there are only hand movements. There are pyhsical locational references to the lyrics.

3. The transitions and editing techniques are used to cut to the beat at specific times. The relationship between the music and visuals is not that strong.

4. Voyeurism is used in the video as there is an attractive woman barely wearing clothes, and the clothes she is wearing are wet to show her figure therefore attracting males. She is walking in slow motion, seductively stroking her hair and looking straight at the camera. All this promotes the video to men so that it gets sold. The whole video has various types of shots of all three artists during the whole video to promote all three artists.

5. There is a little bit of reference to notion of looking as the female in the video looks straight into the camera in a seductive way as if she is looking directly at the audience. There is moderate use of voyeurism in the video.

6. Through the location of the video there is intertextuality to the film Grease as they have set the video were the race took place in the film Grease. The car bouncing up and down behind them could be a reference to other music videos as they have used it before.

Devlin - London City

For our music video we were planning to use the same effect of london that is being used in this video. In the beginning of the video different shots of london are shown but in fast motion, this is something that we are going to include in our music video

Audience Research Ideas

For our music project we have to get audience feedback to see whether or not the ideas I have chosen are good. I want the target audience to be able to relate to my groups music video as we are doing RnB.
The ways we can get feedback from the audience are :

Facebook links
Survey
E-mail people
Class presentations

History of Music Videos

1900 - Edison Invents the gramophone. Music is a recorded experience for the 1st time. Fischinger experiments with recording sounds and vision on film.

1927 - 1st sound film, The Jazz Singer - People Wanted To See.

1930's - Soundies - 3 minutes musical films. Panoram invented.

1960's - Scopitone invented (Video jukebox/ music promo)

1970's - Top Of The Pop (TOTP) started to used them but still as experimental

1980's - MTV (Music Television), 24hr music channel created. Created need for musi videos, so more people started making video music, e.g. Buggies - Video Killed The Radio Star

Late 80's & 90's - Growth of genre based channel. Black music breaks into the market (Hip-Hop/R&B/ Reggae). Other companies set up music channels, some for a particular niche audience.

There was a change in the musical landscape, ehich equalled demands for niche outlets.

Lip Syncnig Task - Bohemian Rhapsody

We had to record ourselves lip syncing to the Bohemian Rhapsody song. We found it harder than expected because we had to time exactly what we were singing to the tung. Also we had to pronounce the words clearly to that it was vissible on the video. It was diificult cutting the shots in time with the song because we had never filmed for a music video.